Wednesday, March 25, 2026

Las Cruces – Finding Joy In a New Role…


Retiring out west? These cities make the dream more affordable than you'd think...

The above article ranks Las Cruces as the number one place to retire in the southwest. Here is the blurb from the article:

1. Las Cruces, New Mexico

Las Cruces has sunshine for more than 300 days per year, along with warm weather that makes it easy to get out and about. It has several parks, museums, and other attractions to keep retirees busy. The city also offers recreational programs for people who are 50 years or older, which makes it easier to meet new people and get acquainted with the city.

Houses are also relatively affordable, with the median price at $350,625, according to Realtor.com. The median rent is $1,700 per month, which is enough for most Social Security
payments to cover.

Las Cruces is located less than one hour away from the El Paso International Airport. It's also near the Rio Grande River.”


Starting April 1st, I’m stepping into a new role—the Unofficial Ambassador of Las Cruces and Southern New Mexico. I’m giving myself this title because it’s time for me to actually support the place I’ve called home for the last four years. I haven’t always been kind to Las Cruces or the region. I’ve dragged this city more than once, even while running a blog about it from 2021 through late 2024. But now I want to shift my energy. I want to pay attention, uplift what’s working, and track ratings and rankings like the one above.



Las Cruces has been named one of the top retirement communities in the country, and honestly, that label has always made me cringe. It boxes the city into a narrative that keeps younger age groups away. It also discourages industries from planting roots here. Let’s be real—older populations don’t need entertainment like kids and young adults. They don’t need tech companies bringing in jobs. Also, they don’t need a top-tier education or a major luxury retail development. And when a city leans too hard into its retirement identity, opportunities shrink.



So here I am, trying to figure out how to shift my mindset about Las Cruces. I don’t have the answer yet. Maybe I just need a nap before I take on this ambassador role.


MY journey….


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